New Service Development

New Service Development Benchmarking Association

The New Service Development Benchmarking Association (NSDBA) is currently a free association of new service development organizations within major corporations. NSDBA conducts benchmarking studies to identify practices that improve the overall operations of the members.

To identify "Best in Class" new service development business processes, which, when implemented, will lead member companies to exceptional performance.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper